Responsible for managing database integrity and direct mail operation to include internal and prospect list procurement.Drive innovation by proposing new campaigns, processes, or communication tools.Oversee testing execution and partner with analytics to report on performance.Manage the production process, ensuring list management (including direct mail, reports lists and query lists) meet tight timelines.Define targeting and segmentation for each direct mail campaign and promotions to maximize program ROI.Lead offer testing, creative testing, and audience segmentation to build on existing channels.Develop new information processes for high data quality, build reports and present recommendations for increased business intelligence.mail and email) from conceptualization to creative development, from production to delivery. Oversee the execution of direct marketing campaigns (i.e. ![]() ![]() They will develop short and long-term modifications of the direct mail program to meet business objectives and increase business intelligence. The Marketing Manager Direct Campaigns will design, implement and conduct analysis on all database-marketing activities and campaigns for the property. Pay Rate: Salaried, (Dependent on experience)
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